There are other factors to take into account when it comes to flyers as well, years ago it was possible to promote on the night with runners giving out flyers to wandering people town centres, now thats not possible in leeds and probably manchester as the city councils will be more than rapid in charging promoters hundreds, possibly thousands to clean up the mess left by non-intersted punters throwing them around the streets.
I'd be intersted in hearing peoples ideas on how to get around this.. wandering trade gathering... I know its a small part, but never-the-less can be quite lucrative on the door.
Its good to see people here putting "The Party" up at the top of this tree rather than the performer. I want to go to a safe, friendly, well catered for event. If i wanted randomness i would wait for free parties to rock up during the summer. The days of the meat market are over... at least as part of a techno event.