Marketing is just not there.
When Mtv Amp was around believe it or not we had more major label backing
It helped exposure to the genre's to the public just as much as anything.
Meanwhile I hate to say it, other genre's who mocked us are taking a page from our bible's and using it as there own. Hip Hop & R&B lately seem to be House music pretty much. Neyo is in his videos doing house dance steps as if he learned from Caleef. Gimme Some Mo by Busta is practically a DnB track, and Missy sampled Cybotron, and the sh*t SOLD. What is missing in our minds is a marketing plan, to expose what we have to offer to a broader audience.
Right now we are so caught up in separating and dividing pieces and chunks fo the market to our own respective tastes that we almost tore apart the genre of straight up techno period. There's no way to categorize forward thinking techno music without explaining the sub cultutres and parts of the whole. Hip Hop is able to have these sub genre's because as a whole it is a very well marketed and structured industry. Techno that we love and enjoy is not being marketed to potential new fans. It is not out there for kids or teens to get into. I don't think I know any teenagers who are into techno at all much less involved with the scene.

For the record the techno that was out 8 years ago....man I think we can re approach those ideas with newer technology and really get something special brewing.