Yeah, but to be fair mate they never claimed to be reinventing the wheel. After X amount of years, if I had a label and it didn't start making money I would be extremely pissed off. The SUF gang should be proud. They have a distinct sound that is tried and tested. Sure it doesn't always sound fresh to me, but it might to the next man. And visa versa.
Don't get so caught up in what is clearly a tongue in cheek stab at genre bashing.