to me Live feels more like a load of hardware in a small room (if that makes sense) more so than something like reason which actually looks like hardware

youve got your samplers, synths, drum machines (racks), sequencer, matrix of clips (session view), multitrack recorder (arrangement view), it all just gels together really nicely (in my head ayway) and is the most intuitive program I have used, the more you scratch the surface with Live the more it opens up and you find many different ways of approaching whatever it is your trying to do.

The reason I use Live atm over anything else is that in the past I have come up against a brick wall when working my way around more traditional DAW's like cubase. Maybe its not having a musical background but it seems to take me hours to get anything done with Cubase whereas as mentioned by others you can really have fun straight out the box with Ableton

Its not the program though but how you use it and I think Live is probably used slightly differently by everyone who tries it which shows the flexibility of the program