firstly a good condesor mic (with a pop shield!) (for a rough voice you might want to use something smooth like an se4400 or shure SM87a not the beta! or if you're lucky enough to have highend then an AKG414 or nuemann 87)) thru a high end pre-amp (if you have one) if you havent then run it thru a good pre-amp IR on something like acusticaudio nebula or one of the input sections on urs classic console strip.
next you wanna de-ess it to take away sibilance, then compress fairly heavily for that upfront hip hop sound. the LA2A comp is fairly industry standard for this kinda thing. then its a case of eqing and placing it in a reverb space (if recorded in a very dead room).
just remember that the right way is the one that sounds best.