I think I might b onto yer mistake (hopefully)...
U r pointing 2 a Midi Track that is in fact "triggering" a VST I which will b outputing it's sound to a VST i AUDIO Channel... it's this last one u must use 2 Eq/ Dynamics/ efxs etc...
that's the difference.. it makes sense... If u r getting lost hide all Midi channels then look for a Channel that has the name of the VST i u r using!
Z