Does Techno need more music videos?

[DannyBlack]

there are a few out there- but are there enough? There are tons of them with the static record label. Why aren't there more? Is it considered uncool to shoot a vid for your music?

Dirty Steve Bass has a terrific video for one of his tracks. He posted it not so long back and the feedback was brill.

I'm shooting one for a track of mine in a couple of weeks- nothing OTT but enough to get the message across. I always figured it would be the thing to do- make music- add visuals. I mean, I love music and I love to watch stuff so why the hell not.

Why don't more do it?

[The_Laughing_Man]

Dirty Steve Bass, what a great porn name.

[djfilthmonger]

Dirty Steve Bass, what a great porn name.

:lol:

[Izz]

Dirty Steve Bass, what a great porn name.

lol

Don't think it really works unless its some, dark/deep/emotionaly driven stuff. Imagine a music video to a club pounder? Tits and gym workouts ahoy! Actualy...we need to see more of this :p

[DVNT]

It's probably due to there being no budgets for it?

So many labels, not just techno, don't even bother with decent artwork let alone a video.

But I'm defo for it. Both to watch em, and to produce them. Even a promotional video rather than a music video, like: http://vimeo.com/4948497 doesn't have to be a story or anything, it can be rhythmic simple visual imagery.

[DannyBlack]

Yeah that's what I was thinking. but with enough imagination, does there really have to be a budget? I certainly don't have one but I'm going for it anyway.

wicked video, DVNT. sweet.

[DannyBlack]

i really like this one:

http://vimeo.com/4798992

[BranLanen]

It's probably due to there being no budgets for it?

So many labels, not just techno, don't even bother with decent artwork let alone a video.

Most of people could have some artwork or videos if they believe in the "do it yourself" movement but maybe the problem is that in the most of cases the results are not enough good...for example, is just what I think of my own "DIY" artwork :lol:

[koma]

i like this one :P
http://www.youtube.com/watch?v=IQGhq0IlVok

[DVNT]

i really like this one:

http://vimeo.com/4798992

Cheers, that's my early work. :)

And no there doesn't have to be a budget, but unless the label already has someone who has some talent with video you ain't going to get far imo. ;) A good person (like me haha) isn't expensive but they do have bills. On the whole, you get what you pay for.

And go for it Danny. :) All the best with it (looking forward to seeing what you come up with). But it's like anything else, if a label invests time and money into something it should pay off in the long run. No disrespect to you or anyone else having a go, but if you want something to look pro, you're going to need to get the right people to do it, I'm not saying that is ness. with me but you get the idea. As with anything really.

Personally I'd love to be involved more in making, editing, colouring or even prepping + compressing techno related videos (happy to discuss projects with people, links in sig). I do love a good bit of techno :D Also labels need to remember that people are increasingly having faster access to the web, not just on the computer but on phones too and watch any manner of shit videos, so why not give em some decent techno videos!

A well produced video can fit into the label's branding and identity and make the label stand up and look like they give a shit about the artistic vision of their label.

[basslinejunkie]

vids are uncessesary imo. this isnt pop music. having a fit bird shaking her ass wont sell more techno records.

[DannyBlack]

vids are uncessesary imo. this isnt pop music. having a fit bird shaking her ass wont sell more techno records.

I agree, but fit birds shaking thier arses isn't what I'm going for here. Maybe if it was fidget house or a David Guetta vid yeah- but personally for me Id like more videos- more visuals something cool to look at that puts the track into more context perhaps than it would by just listening to it.

Maybe I'm turning into one of those arty farty types...

[DVNT]

Look up Alva Noto and the videos he has.

[The_Laughing_Man]

I think techno for the most part, is just not meaningful enough to have videos.
The majority of it is just music designed for DJ`s to be mixed with other music, and hardly has enough emotional content to even hold itself up as a piece of music for 6 mins let alone have enough spirit to conjuire up a vid.

The musical concept needs to have a strong identity for any visual to work beyond your typical beat synced VJ monkey stuff.

[Luke_C]

Visuals are good at a venue by a VJ. I don't see any point in investing in making videos for techno tunes myself. But of corse if someone wanted to make a video using my music i would obviously go for it.

[basslinejunkie]

I agree, but fit birds shaking thier arses isn't what I'm going for here. Maybe if it was fidget house or a David Guetta vid yeah- but personally for me Id like more videos- more visuals something cool to look at that puts the track into more context perhaps than it would by just listening to it.

Maybe I'm turning into one of those arty farty types...

people who buy techno arent going to be watching it tho are they they will be listening to it.

might be good from a promo perspective i guess. would certainly seperate you from your average joe.

[DannyBlack]

Perhaps it would. I'm not sure why I'm doing the video to be honest. Is it because I want to put a sound track to a video clip or is it that I want to put video to my music?

I guess I like the idea of them both. Sound and Vision. A perfect marriage of the two.

[koma]

i miss videos like those done for X-Mix series

[The_Laughing_Man]

I`ve really been toying with the idea of trying to work my own visuals to my live pa. Although in reality I`m not sure how physically possible it is.

[DannyBlack]

Is it possible to do the visuals before hand? Link the clips and stills to the sequence somehow?