Why are promoters needing gimmicks - isnt it destroying the music?

[basslinejunkie]

it isnt destroying the music atall, its just an easier way to get more people through the doors.

i think allot of you are reading far too much into it really.

[DannyBlack]

We could be guilty of that I guess mate. However, look at ILT this year. Glitzy, Gimmicky heart shaped hand, commercial dance fest.

When you try and market something underground, you simply get mainstream. It's not underground any more. I know, I know all this talk of underground; it's so, cliched isn't it.

I suppose that era has gone now. The same with the balls. Balls has been replaced with Marketability. Marketability ultimately born of profitability, which is something "Underground" is not.

I'm not saying the scene has died and I'm not belittling what people are doing to try and get the numbers, I'm over that. Passed that.

It's just a different scene these days. Like an old cancer riddled, dog it limped off to go and live on the farm. The new dog is now sitting there waiting to be played with, all shiny and new and minus a set of BALLS.

[BloodStar]

The whole of society has fallen for the modern marketing trap and are happy to carry on being ignorant of any sense of self and continue chewing on their mass produced fodder.

The large techno crowd, unfortunately, is also made up of people with this mindset and it is just feeding a new breed of artists, promoters and djs that are in it for the wrong reasons... subscribing to this modern marketing tactic and trying to **** it up for us all.

agree 100%.

[ethno]

Reading the 'Belville Three' post where Derrick May, Kevin Saunderson and Juan Atkins got together for the first time @ Awakenings - why are promoters asking for unproven headliners?

I understand times are tough but putting unproven headliners on, just cause it's 'interesting' is bullshit. Surely the people at the top of the flyer should be proven, skilled individuals? Otherwise, surely you're taking a gamble and risking ripping people off?

I'm finding this more and more through my own DJing. It's like being yourself isnt enough anymore. There needs to be some PR bullshit. **** that.

And how do we change this?

Sure, promoters need something to sell - but why not sell skill - not hype!

This is not news, been going on for years. Started with those shranztards, now it's all blown out of proportion.....

[fuzzle]

Intresting, in madrid I started clubbing around there for around 4 years and I can see slowly how the techno scene is dieing and sadly its being replaced by this justice, boyz whatever style of music. Sadly that's what sells more so they completly replaced all the techno artists with all these electro style djs. Damn money, now I rarely go out clubbing, its so rare to hear at least one loopy techno track, unless you go to a big festival. Now, the good techno is pretty much underground here and I suppose also in the uk?.
The good thing about techno is that it will never die out, it comes back after a while.

[The Teknoist.]

Reading the 'Belville Three' post where Derrick May, Kevin Saunderson and Juan Atkins got together for the first time @ Awakenings - why are promoters asking for unproven headliners?

I understand times are tough but putting unproven headliners on, just cause it's 'interesting' is bullshit. Surely the people at the top of the flyer should be proven, skilled individuals? Otherwise, surely you're taking a gamble and risking ripping people off?

I'm finding this more and more through my own DJing. It's like being yourself isnt enough anymore. There needs to be some PR bullshit. **** that.

And how do we change this?

Sure, promoters need something to sell - but why not sell skill - not hype!

It's been like this for a LONG time in some way or another hasnt it. One thing that has always bothered me about some people that catch you (Mark) play is that they'll say something like this:

PERSON: I went to see Mark EG the other night, he was ****ing mental!

ME: Aw wicked, Mark's a beast, what did he play?

PERSON: I dont know but he was going MENTAL! He's mad int he!?!?!

Or on flyers, 'Mark is a ****ing lunatic granny slasher behind the decks... yadda yadda'

I once also saw on a flyer that had 'Ceephax Acid Crew' headlining (a great artist in his own right) and underneath 'The mighty Squarepushers brother'... not one mention of any of his own skill or talent! Id go ****ing mad!!!


Now, Mark your a very skilled DJ and i know as well as most that when playing (i do the same) you cant help but just go, well a bit bonkers because your loving what your doing so much and get caught in the moment.

But yeah, it just pains me and always has done when people know you for your antics and not your music. This isnt a criticism btw man, i think its great seeing you play (though its not happened for years!) but i also love the music that your playing yknow. Its just people i guess.

To be honest, iv always wanted to ask you what you thought on the matter.