Quote Originally Posted by dirty_bass
Ok, well, I have finally sorted a venue (owned by the poepl who used to run the velvet rooms) for a club night. I am doing this because I find london offers little of interest these days for techno/electro heads that isn`t either banging squat music in a club (why not just go to a squat party) or techno by the old skool (mills, saunderson etc).

What I am looking to do is push new sounds, new talents, and in particular Live PA`s.

We have this venue for thursdays (so we will be filling the slot left by the end of Ultimate Base) and are looking to provide a night of Deep Techno, Electro, Glitch and Experimental. The slick end of the electronic spectrum basically. Anyone who came to our White Label nights, well we are thinking along these lines, only a little more slick.

My question is.
am I barking up the wrong tree?
and wasting my time?
Sorry if I'm repeating anything here as I've not read the whole thread.

I don't know about wasting your time - sounds like a great idea!! But you're definitely wrong about what goes on in London. The scene here, particularly for the electro/glitch/experimental side of things, has never been as healthy. Perhaps not quite as mad-busy as last year, but there are still many things to choose from, both regular and irregular.

With regard to your venue - as has been mentioned Base was in a very busy central London location that meant a lot of random walk-in trade. It also was full of industry types out for a mid-week piss-up combined with the chance to arse lick some minor techno celebs. It was (as was it's short lived successor System) also a club that revolved around the cheaper end of the techno sound spectrum and a very familiar and repetitive rota of guests, thus not as alienating as more interesting/experimental music. Actual clued up punters were in a definite minority so unless your venue is likely to attract the same walk-in trade, or your guests are going to pull a lot of punters then you will struggle - sad I know, but a fact that needs facing. 300 people is NOT a small number of people at all, especially for a Thursday night in London - it's a pretty big figure.

Good luck, keep us posted as to your progress.