What I think the problem is that these producers lack proper equipment and outboard and totally rely on the power of the PC and that damn fruityloops. I know you can get something good out of pure PC power but at the end of the day it all sounds to digital and plain.
P.
Nar man, you just need a good sound card at a couple of hundred notes. Look at Martyn Hare and lot of the stuff on Genero - all done in Fruity or Reason. Wonderfully produced and very warm. Yer can do a very nice set-up with a grand and a copy of Kazaa to get you going and buy yer software licences when you start releasing.