The thing about BD is that it's not how heavy u can make it it's mainly about how it fits in yer track and the balance between it and the rest of the sounds...
If u make a kick 2 punchy u porbably have a track that will sound low leveled cause the kick will end up compressing all the rest...
So choose a kick acording 2 the track try 2 eq. every sound that has any bass freq. very carefully sound that the kick has space and mind u that when it comes 2 the kick drum level on the mix, most of times less is indeed more!!
Z