Promotion strategy for selling mp3 releases

[RDR]

Here's an interesting question.....and this comes from the comments about press/radio being a great medium for promoting digital releases.....

Do you guys find that magazines are still taking vinyl releases more seriously than digital?

Because I dont think I've ever seen any reviews in magazines for digital releases.....I could be wrong, but I'm still thinking that writers/reviewers still havent fully embraced the digital side of the industry yet.....

How can we change this moving forward in the future? Outside of putting ads in the magazines.....how can we get writers to actually listen to and publish reviews of this stuff?

I'm curious what people's thoughts are on this......

I think that this is the case because there isnt the same promotional pathway the vinyl has had. The digital pool is more liike an ocean and the product is physical and sits well in the hands of a reviewer. There is a large amount of digital product to wade through with many of the tracks (as good as they may be) not really being stand-out. Lazy journalists probably dont help the cause.

[Ritzi Lee]

I think that this is the case because there isnt the same promotional pathway the vinyl has had. The digital pool is more liike an ocean and the product is physical and sits well in the hands of a reviewer. There is a large amount of digital product to wade through with many of the tracks (as good as they may be) not really being stand-out. Lazy journalists probably dont help the cause.

So actually they have the same kind of problem like we labels do, to get noticed. How funny that is. :)