Vinyl vs Digital - Which do you buy?

[Jay Pace]

To continue the analogy we've seen half a dozen well known nights pack up in Brighton, and we've carried on pretty strong. I'm sure we'll go the same way in the end and someone else will say the same about us.

We've seen plenty of nights try and fail as well, not through lack of trying and not through lack of quality.

The thing that seems to stand you apart is actually having some staying power, and having the balls to back yourself and see the thing through.

People need to time to become aware of your brand, whatever your brand is. Nobody is going to cut through the clutter these days with one attempt.

Everyone is pining for brands that stand for something - trusted sources. You don't get that kind of positioning straight off.

Believe in yourself, keep doing what you do, be prepared to lose money and budget accordingly. If you've got the balls you'll see it through, and reap the benefit.

[Sam_Horam]

I prefer mixing with vinyl/cds. I enjoy having to beat match my records - there's not really any more thought to it than that for me. There's a lot of skill involved in mixing records well.

As various people have said in this thread it all comes down to whatever you like doing.

If I was just getting into this music now I might not have bought some decks. But I did (back when vinyl was everything) and now I love buying vinyl and having a record collection.

Regarding running a label - well it's true that there's a ridiculous amount of different labels and some of the stuff released is of a very poor standard. But I don't begrudge anyone setting up their own label and having a go if they want to. It's their time and money.

Everyone keeps saying how bad things are in terms of record sales and that techno is on a continually downward spiral, but people shouldn't quit or get disheartened by that. Just keep doing your thing and enjoy it for the sake of it - maybe one day things will start to turn round here in the UK.

[dirty_bass]

To continue the analogy we've seen half a dozen well known nights pack up in Brighton, and we've carried on pretty strong. I'm sure we'll go the same way in the end and someone else will say the same about us.

We've seen plenty of nights try and fail as well, not through lack of trying and not through lack of quality.

The thing that seems to stand you apart is actually having some staying power, and having the balls to back yourself and see the thing through.

People need to time to become aware of your brand, whatever your brand is. Nobody is going to cut through the clutter these days with one attempt.

Everyone is pining for brands that stand for something - trusted sources. You don't get that kind of positioning straight off.

Believe in yourself, keep doing what you do, be prepared to lose money and budget accordingly. If you've got the balls you'll see it through, and reap the benefit.

I agree, and I think the best advice for anyone looking to start a label in the techno scene, is to throw preconceptions about big hits, marketing etc out of the window.
The market is too small for that, and those days are gone.
Treat it as fun, approach it as something you do for love, and don`t have any expectations. There`s little point in over marketing or aiming for a target audience, I think staying true to your passion, and striving for originality will do you more in terms of personal rewards.
Keep your business wits about you, but don`t treat it too much as a business.
As in terms of business models, a techno label is fairly ludicrous.

So you may as well just have pure fun with it.

[TechMouse]

To continue the analogy we've seen half a dozen well known nights pack up in Brighton, and we've carried on pretty strong. I'm sure we'll go the same way in the end and someone else will say the same about us.

We've seen plenty of nights try and fail as well, not through lack of trying and not through lack of quality.

The thing that seems to stand you apart is actually having some staying power, and having the balls to back yourself and see the thing through.

People need to time to become aware of your brand, whatever your brand is. Nobody is going to cut through the clutter these days with one attempt.

Everyone is pining for brands that stand for something - trusted sources. You don't get that kind of positioning straight off.

Believe in yourself, keep doing what you do, be prepared to lose money and budget accordingly. If you've got the balls you'll see it through, and reap the benefit.

Spot on.

Dom's attitude with Pure Filth is just to put on the music we want to hear.

Couldn't care less about making money, just 100% putting on the kind of night that we would want to go to if we weren't busy putting on nights.

Absolutely no point compromising your vision to make a fast buck, as "the crowd" is a fickle beast that it's nigh-on impossible to predict.

Do what you want, believe in what you do, and if you happen to make a killing on the night then put a good chunk in the pot for next month and redistribute the remains accordingly to the people who made it happen.