Quote Originally Posted by Jay Pace View Post
Seen loads of nights die because they book their heroes and get frustrated when the public don't turn up. Its really sad, but you need to put on a party first and foremost (IMO) and without people you ain't got a party.
Had that problem a few years back.
Got skoog in (pre-agaric), always wanted him at our events.
Promoted like mad, as we always used to.
Got a really low turn out, apart from a bunch of japanese who obviously knew who he was, london punters as a whole, all though they had all danced to his tunes as played by other DJ`s, they just didn`t know who skoog was.
Bad crazyness.
London is extra difficult though, and the crowds are super fickle for the biggest names only.