for better or for worse, fifa wants all the big guns there--england, france, germany, spain, portugal, italy, argentina and brazil. next they as many of the the medium-sized and the "big but not so rich" markets as possible, e.g. russia, mexico, portugal, netherlands, nigeria, australia, japan, south korea, south africa, etc. then the "potential bonanza, just not there yet" countries like the US, because they want football to be big there, but also know it's possible to wait 4 years to make it happen. don't think they are too bothered about any of the rest.