Is anyone going to Antiworlds 07/07/07 event?

[tOM B]

Really?

Surely the fact that it was so woefully undersold is a pretty big indicator that the UK probably doesn't need another event like this.

If the demand was there then there wouldn't have been so many problems.

i disagree with this, we work at 6 or 7 festivals every year and 90% of these are sold out - those that aren't are seeing increasing ticket sales every year

I think timing is critical - it is very close to the glade and not long after glastonbury (alot of folks will still be on site there).

The other major factor is don't run before you can walk - 15 000 people is a lot for your first festival. Ok so they couldn't have used that venue but i'm sure there are others. If you start smaller and gain a reputation for being a well organised event then you can grow. The glade was in it's third year last year and only just hit 15 000, it's an extremly well organised event and is always oversubscribed. Also they'd done their stage at glastonbury first - thus meaning they already had their foot in the door with the festival community - unfortunatly antiworld hasn't really been seen as part of the 'festival circuit' and will therefore not attract a certain amount of people who travel event to event.

I think the uk has got the market for events of this kind - the bloc weekender was a huge success - but they do need to be organised and thought out properly.

[teknorich]

But are those general "dance" music festivals, like Creamfileds, Global gathering etc?
This festival had quite a heavy tilt towards techno, much more so than other festivals such as Glade. Could that be why it was so undersold??

[tOM B]

all different - but they all still work. The thing about a festival is that is it about much more than just the music. Hell the big green gathering and shambala don't even release line ups and they still do really well. I don't think it's about what music you decide to put on it's about getting the scale right and creating a 'whole event'

[teknorich]

I disagree. "Nobody listens to techno..."
He is a c*nt, but he has a point!
How many thousands of people go to see Tiesto? And how many go to see Robert Natus (who?!).
More commercial lineups will always attract more people. That's the nature of the beast.
Even the scally mongos in my office are all talking about Creamfields, and who they want to see there. You think they have even heard of half of the Techno artists on the Antiworld lineup? No way.

[tOM B]

More commercial lineups will always attract more people. That's the nature of the beast.

for sure, but there are still plenty left for the less commercial stuff. A lot of folk just want to go out and have a good time and don't care what exact genre the music is as long as it's not cheesey commercial shite - i think a lot of people into techno forget that

[TechMouse]

i disagree with this, we work at 6 or 7 festivals every year and 90% of these are sold out - those that aren't are seeing increasing ticket sales every year

Errrr... hang on a minute.

6 or 7 dance music festivals or general festivals?

I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...

[force]

Errrr... hang on a minute.

6 or 7 dance music festivals or general festivals?

I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...

You've got Sunrise celebration, Eastern Haze, Big chill, bestival, etc. I know they're not exclusively dance orientated but more of a nod in that direction.

[TechMouse]

You've got Sunrise celebration, Eastern Haze, Big chill, bestival, etc. I know they're not exclusively dance orientated but more of a nod in that direction.

Don't think any of those come anywhere close to 15,000 people, off the top of my head.

Even Glade is only 14,000 after being much less in previous years.

[tOM B]

Errrr... hang on a minute.

6 or 7 dance music festivals or general festivals?

I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...

'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.

I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets

[RDR]

'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.

I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets

heres a list



* Glastonbury
* Carling Weekend Reading
* Carling Weekend Leeds
* V Festival Chelmsford
* V Festival Staffordshire
* Benicassim
* Download
* T in the Park
* Isle of Wight
* Oxegen
* Wireless Festival - Leeds
* Creamfields 2007
* Latitude
* Escape Into The Park
* Rock-Ness
* Hyde Park Calling
* Ibiza Rocks
* Haldern Pop
* Jersey Live
* Bestival
* Sonar
* Tower Music Festival
* Roskilde
* Cornbury Music Festival
* Exit Festival
* Fflam Festival
* Guilfest
* Fuji Rock
* Lollapalooza
* Endorse It In Dorset
* Green Man
* Get Loaded In The Park
* The Full Ponty
* Isle Of Skye Festival
* Dot To Dot Festival
* PinkPop
* Wychwood
* Wakestock Festival
* Knowsley Hall Music Festival
* Kent Music Festival
* LoveBox Festival
* Wireless Festival - Hyde Park
* The Secret Garden Party
* Indian Summer Festival
* Truck Festival
* Redbourn Festival
* Lodestar


and there's loads missing off that aswell

was from nme's site. btw.

[TechMouse]

'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.

So you agree, there's no market for a pure Techno / Trance festival of that size - which is what I said in the first place.

I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets

Agreed, but none of them are pure EDM and they start small and work up.

[tOM B]

So you agree, there's no market for a pure Techno / Trance festival of that size - which is what I said in the first place.


Agreed, but none of them are pure EDM and they start small and work up.

i don't think it's a proper festival if it's pure techno/trance - it's more of a weekender (in my head) and i don't think there is the market for one on the 15,000 capacity scale.

I do think there is the market for an underground dance music festival on that scale though - just think that the emphasis needs to be on 'festival'

I completley think starting small is the way forward as i said earlier on in the thread it's crucial to earn your reputation

there are some other pure EDM festivals apart from the glade, as i said before the bloc weekend went really well; and there's waveform in september (but we'll wait and see how that goes

The thing about these things is there is just so much to think about and get right from the point of view of putting one on - i think if you spend years researching, planning and putting the effort it you stand much more chance of pulling it off rather than rushing headlong into it - which it looks like antiworld did