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  1. #1
    Parsnip
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    Quote Originally Posted by tOM B View Post
    i disagree with this, we work at 6 or 7 festivals every year and 90% of these are sold out - those that aren't are seeing increasing ticket sales every year
    Errrr... hang on a minute.

    6 or 7 dance music festivals or general festivals?

    I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...

  2. #2
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    Quote Originally Posted by TechMouse View Post
    Errrr... hang on a minute.

    6 or 7 dance music festivals or general festivals?

    I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...
    You've got Sunrise celebration, Eastern Haze, Big chill, bestival, etc. I know they're not exclusively dance orientated but more of a nod in that direction.
    Techno is a journey, not a race!

    http://soundcloud.com/force

  3. #3
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    Quote Originally Posted by force View Post
    You've got Sunrise celebration, Eastern Haze, Big chill, bestival, etc. I know they're not exclusively dance orientated but more of a nod in that direction.
    Don't think any of those come anywhere close to 15,000 people, off the top of my head.

    Even Glade is only 14,000 after being much less in previous years.

  4. #4
    Junior Freak
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    Quote Originally Posted by TechMouse View Post
    Errrr... hang on a minute.

    6 or 7 dance music festivals or general festivals?

    I don't doubt there's a massive demand for Glastonbury, Reading, Isle of Wight and the like, but Glade is pretty much the only dance music exclusive residential festival of that kind of scale happening at the moment. To my knowledge anyway...

    'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

    People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

    Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.

    I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets
    Last edited by tOM B; 14-07-2007 at 07:00 PM.

  5. #5
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    Quote Originally Posted by tOM B View Post
    'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

    People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

    Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.

    I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets
    heres a list



    * Glastonbury
    * Carling Weekend Reading
    * Carling Weekend Leeds
    * V Festival Chelmsford
    * V Festival Staffordshire
    * Benicassim
    * Download
    * T in the Park
    * Isle of Wight
    * Oxegen
    * Wireless Festival - Leeds
    * Creamfields 2007
    * Latitude
    * Escape Into The Park
    * Rock-Ness
    * Hyde Park Calling
    * Ibiza Rocks
    * Haldern Pop
    * Jersey Live
    * Bestival
    * Sonar
    * Tower Music Festival
    * Roskilde
    * Cornbury Music Festival
    * Exit Festival
    * Fflam Festival
    * Guilfest
    * Fuji Rock
    * Lollapalooza
    * Endorse It In Dorset
    * Green Man
    * Get Loaded In The Park
    * The Full Ponty
    * Isle Of Skye Festival
    * Dot To Dot Festival
    * PinkPop
    * Wychwood
    * Wakestock Festival
    * Knowsley Hall Music Festival
    * Kent Music Festival
    * LoveBox Festival
    * Wireless Festival - Hyde Park
    * The Secret Garden Party
    * Indian Summer Festival
    * Truck Festival
    * Redbourn Festival
    * Lodestar


    and there's loads missing off that aswell

    was from nme's site. btw.
    Last edited by RDR; 14-07-2007 at 07:02 PM.

  6. #6
    Parsnip
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    Quote Originally Posted by tOM B View Post
    'general' festivals - but this is my point a festival is more than just the music, a lot of the shows we do have just as much dance music as any other type of music, but because they don't pin themselves down as being a 'dance festival' they attract a much greater audience - most of whom will end up having it to one form of dance music or another over the course of the weekend whether they knew they liked it before they came or not.

    People buy into the whole experience of going to a festival - this is often more important than who is on the line up. Once they are there you can play them what you want (as long as it's good and fun) and they'll enjoy it. Billing yourself as a 'techno' festival or a 'trance' festival etc is inevitably going to reduce the amount of potential customers you appeal to. Why not just create a really good festival and play a lot of dance music at it???

    Besides who wants to be at a festival where nothing but techno and trance gets played??? - variety is the spice of life, part of the joy of the experiance is coming accross something random you wouldn't have thought you'd have liked. This works the other way as well - people might turn up to see bands and leave loving dance music.
    So you agree, there's no market for a pure Techno / Trance festival of that size - which is what I said in the first place.

    Quote Originally Posted by tOM B View Post
    I'd also like to point out that we only really work events up to about 25 000 capacity, so i'm not talking your glastonbury's, isle of wight's, creamfields v, etc. There are plenty of smaller events that sell a lot of tickets
    Agreed, but none of them are pure EDM and they start small and work up.

  7. #7
    Junior Freak
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    Quote Originally Posted by TechMouse View Post
    So you agree, there's no market for a pure Techno / Trance festival of that size - which is what I said in the first place.


    Agreed, but none of them are pure EDM and they start small and work up.

    i don't think it's a proper festival if it's pure techno/trance - it's more of a weekender (in my head) and i don't think there is the market for one on the 15,000 capacity scale.

    I do think there is the market for an underground dance music festival on that scale though - just think that the emphasis needs to be on 'festival'

    I completley think starting small is the way forward as i said earlier on in the thread it's crucial to earn your reputation

    there are some other pure EDM festivals apart from the glade, as i said before the bloc weekend went really well; and there's waveform in september (but we'll wait and see how that goes

    The thing about these things is there is just so much to think about and get right from the point of view of putting one on - i think if you spend years researching, planning and putting the effort it you stand much more chance of pulling it off rather than rushing headlong into it - which it looks like antiworld did

 

 

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