state of London underground

[AcidTrash]

Which makes most techno producers worth their salt say, fck you, i'm gonna try and make something different, using sound elements in other ways, experimentation, rather than same old same old.
Its only a lack of imagination/talentwhen it comes to the paint by numbers stuff.

Thats just it though, its not just the paint by numbers underground stuff in the mainstream. Seen carphone warehouse ad and the specsavers one. Oh and that Hyundai ad. The underground IS mainstream.

Its only really techno and the more cutting edge breakcore stuff that still tries to push the boundries.

strong words there.

[Technologic]

Thats just it though, its not just the paint by numbers underground stuff in the mainstream. Seen carphone warehouse ad and the specsavers one. Oh and that Hyundai ad. The underground IS mainstream.



strong words there.

Yeah, is it really that bad though?

I remember D&B's reputation dwindling because of the chart success of Champion and Original Nutter, but it's still going pretty strong and it's not like we're likely to hear the latest hardcore techno track in the charts now is it?

It has all gone rather commercial though hasn't it?
Lab 4 doing toothepaste ads (some time ago now i know), the fashion channel using the posey techno as a soundtrack thanks to Miss Kitten and what with the media tools available to us today, internet, youtube, myspace etc, no wonder it's all become so commercialised and the listeners spectrum has been broadened to what they wouldn't normally hear because it was all so underground.

Like i say though, is it really a bad thing that these neiche genres are actually getting some coverage?

And if so, why?

Do people really turn their nose up at what may well be actually quite decent tunes just because they're on TV?

Why so?

If you ask me, at the end of the day good music is good music, if it's on TV or not.