Quote Originally Posted by Martin Dust View Post
as artist are happy with what we are doing and are not concerned with mass consumerism or converting anyone to some great cause, it's all about the music and good music all-ways wins out.
Take the mass consumerism part out for a minute though, that's irrelevant here and we all know it. Of course you set out to convert people in the scene to the 'cause' when you started the label, but that's a few years ago now.. you've overcome that hurdle, so it's not an issue for you anymore. It is for other newer labels though.

I'm with you on most things you've said, but I think you should weigh up your situation against other people's before laying in too much with the fighting spirit ;)

Anyway, I've just started a label myself.. and like some of the people mentioned in the RA article, digital has not been any type of priority for me. This said, a lot of people have asked me and shown a desire to buy releases digitally - so once I fill all those stupid forms out and get IRSC codes etc. I'm going to do it digitally too. The reason is because people have asked, and because I think it's more fair for the artists involved too, to make their music more available. Maybe it won't bring in much money but for this particular project I don't feel I should be too precious about not doing it.

I'm not sure what I think of the RA article; it does pose one or two relevant questions, but y'know, so what? People start record labels because they love vinyl and want to go the whole way - why vinyl lovers and real record labels are being made out to be kind of odd for not having an interest in digital is a bit much sometimes. A record label is a record label, there is only one type really. If that's your dream, then the other options don't really figure. This said, I do understand producers' need to want to have their music heard one way or the other; but I still think the number one aim of most labels or producers, should be to get a record out - it still counts for an awful lot more.