oh no, people are stealing the music, you only have to run a label and know about 0day to see this.
It`s not the whole of the issue, but it is certainly the issue.
I was on a forum today talking about the new massive attack album that isn`t even out yet, and everyone was talking about it as they had already got their bootlegs from 0day.
Marketing isn`t really the issue either, not exactly. I mean sure you can promote more etc, but the issue is more complex.